1. Price Growth Slows, Market Stabilises
Recent data shows that house prices in the South East continue to grow, but at a modest pace. For example, a regional report found that homes were on average up about 2.2% year‑on‑year in the region.
At the same time, market commentators note that the South East property market is one of the regions showing the weakest growth among English regions due to supply and affordability pressures.
2. Increased Supply and Buyer Caution
In many parts of the South East, the number of homes on the market has risen, up roughly 10% in some areas compared with last year.
This rising supply, combined with speculation about potential tax changes and the upcoming Autumn Budget, is making buyers more cautious, especially in higher‑value segments.
3. Rental Market Holds Up Better
While price growth is modest, the rental market remains more buoyant. Overall in England, private rents were up about 5.5% in the year to September 2025.
For landlords operating in the South East, this suggests that letting remains a viable strategy even if the sales market slows.
4. Key Implications for Landlords
- Valuations are important: With slower growth, setting the right asking price (or rent) becomes more critical.
- Focus on letting conditions: Given stronger rental demand, investing in presentation, compliance, and tenant satisfaction may pay off.
- Budget for longer market time: More supply and cautious buyers may lead to longer voids or the need to price more competitively.
- Watch policy risks: Market commentary points to risks from tax reform (e.g., changes to Stamp Duty, CGT, etc.), which are impacting sentiment in the South East, especially.
5. What To Do Now
- Review the rental value of your property and compare it to local market data.
- Ensure the property is in excellent condition: With more competition, presentation and maintenance matter.
- Keep letting strategy flexible: Be ready to adjust rent levels or tenant profiles if conditions change.
- Monitor upcoming legislation and tax developments: These may influence investor behaviour and demand.
- Consider the advantage of professional property management: With rising regulatory complexity, expert support can safeguard your investment.
The South East property market in November 2025 is showing signs of stabilisation rather than rapid growth. For landlords, this means that while the major upside may be limited in the short term, the rental market remains a strong arena. With correct pricing, good management and attention to market signals, the region still offers opportunity but requires a more measured approach than in previous years.
If you’d like a personalised market assessment for your area, looking at rental yields, likely demand, or potential valuation, don’t hesitate to reach out.
