Choosing the right letting strategy is one of the biggest decisions any landlord will face. Whether your rental property is in Farnborough, Basingstoke, or Reading, the decision between a short-term and a long-term let affects your income, involvement, and flexibility.
This guide breaks down the pros and cons to help landlords across Hampshire, Surrey, and Berkshire make an informed choice.
What’s the Difference?
- Short-term lets typically mean a few nights to a few months. They’re ideal for tourists, temporary workers, or relocations.
- Long-term lets refer to tenancies lasting six months or more, usually under an assured shorthold tenancy (AST).
Your letting strategy depends on the kind of tenant you want to attract, and the income model that suits your goals.
Pros & Cons of Short-Term Lets
Pros:
- Potential for higher income in popular areas
- Greater flexibility between tenancies
- Easier access for maintenance and upgrades
Cons:
- More frequent void periods
- Higher turnover costs (cleaning, admin, marketing)
- Licensing, insurance and local restrictions apply
Pros & Cons of Long-Term Lets
Pros:
- Steady, predictable income
- Lower involvement and fewer management costs
- Less exposure to short-term market changes
Cons:
- Less flexibility once tenants are in
- Regaining possession can take time
- May generate less income in prime areas
Location Matters: Hampshire, Surrey & Berkshire
Your letting strategy will largely depend on location:
- Tourist-heavy towns like Windsor or Winchester could benefit from short-term lets.
- Commuter areas such as Bracknell, Farnham or Wokingham tend to favour long-term lets due to stable demand from working professionals.
Local demand, regulations, and average rental yields will all shape your best approach.
What’s the Best Letting Strategy?
For landlords seeking hands-off income with lower risk, long-term lets are often the safer option. However, if you’re happy to be more hands-on and your property is in a high-demand location, a short-term let could be more profitable.
At Christopher Anthony Property Management Experts, we help landlords choose the right letting strategy for their property and goals, and manage it from start to finish.
Need help deciding?
Speak to the team at Christopher Anthony Property Management Experts for honest guidance and full-service support.
